Cocktail Crate

Brand Identity Marketing Packaging Product

Midwest Common worked closely with Cocktail Crate, a Brooklyn company that specializes in small batch cocktail mixers, on a brand and product refresh. The previous look hand an oversized logo with the product flavors getting lost on store shelves, and ultimately leading to lost sales. We refined and updated the logo, while taking a more utilitarian approach to the labels with the product names becoming more prominent in the visual hierarchy.