Display Group

Brand Identity Digital Naming Print & Editorial Signage & Environmental Graphics

Display Group is a pioneer and leader in the live event industry with roots that go back three decades in the city of Detroit. As they approached their 30th year in business, Midwest Common worked closely with the DG team on a full rebrand.

The goal was to create a cohesive visual system for their expanding collective of companies while giving each their own unique place. With a focus on brand strategy and design direction Midwest Common created a distinctive graphic language and key messaging with a playful and approachable aesthetic to match the energy and excitement of the event industry.