Pleasantrees Retail

Fabrication & Prototyping Interiors & Architectural Production Engineering Signage & Environmental Graphics

For Pleasantrees, we designed several retail store concepts inside and out. The Midwest Common team also helped develop the sales experience to clearly showcase key products and brand story.

The first Pleasantrees store in East Lansing, MI is a former dental office that was converted into an open, modern retail environment in collaboration with Iannuzzi Architecture Studio. The heavily wooded and contoured site has several mature trees, and our primary response was to dissolve the interior/exterior barrier and bring the outdoor ambiance into the small space.