The Duck

Brand Identity Custom Furniture & Lighting Digital Hospitality Interior Design Signage & Environmental Graphics

The Duck is a 16,500 square foot entertainment center in the heart of New Center, Detroit. In addition to creating a bold and bright graphic identity and a modern yet nostalgic interior design, Midwest Common consulted on the programming strategy and creation of the menus in collaboration with local chefs and mixologists.

Designed to live within the two floors of  an historic building that once housed a Sanders Ice Cream shop, the interior is a modern take on a classic gaming experience. Warm wood species sit alongside a bright palette of metals and textiles, that along with custom artwork and branded moments create a cohesive narrative throughout the space that gives a nod to the gaming parlors of bygone days. The brand visuals and messaging are vibrant, bold, and cheeky.