Brand Identity Marketing Naming Packaging Print & Editorial Product

Truman’s came to Midwest Common with a name and vision; to create a suite of cleaning products that were non-toxic and would dramatically reduce shipping and plastic waste. We developed their brand identity and launch campaign, pairing their humorous approach to how crazy cleaning can be with a bright and energetic color palette.

One of the goals of the company is to reduce the impact of waste caused by cleaning supplies. We took this to heart when designing and developing their proprietary reusable bottles, refill cartridges, and a full assortment of sustainable packaging.